Golf GameBook, one of the leading golf apps in the world, was founded in 2006 with the goal of making golf more social through technology.

Today, Golf Gamebook has over 2 million users globally, and more than 70 million rounds have been played using the app. GameBook has established top tier influencer partnerships this year, including Good Good, Rick Shiels and Bryan Bros, and is on an exciting global growth journey.

The company employs approximately 50 people, of whom around 40 are based in Finland. A strong sense of community is reflected in daily work: teams collaborate closely, and the majority of employees work regularly from the office. Employee feedback consistently highlights great colleagues, interesting work tasks, and the opportunity to influence both one’s own work and the company’s development.

The Role – Head of Marketing

We are now looking for an experienced, analytical and inspirational Head of Marketing professional. In this role, you will lead the company’s marketing, growth, and international expansion and strengthen our brand globally.

You have strong experience in digital marketing, particularly in mobile app marketing, and a proven track record in user acquisition, engagement, and retention. You are comfortable leading marketing through data and key KPI metrics.

You will lead a team of five marketing professionals, with a responsibility to build and scale the team to support international growth and competition. In this role, you will report directly to the CEO and act as a member of the management team.

Key Responsibilities

• Driving growth in users, revenue, and in-app purchases (IAP)
• Strengthening the company’s brand and business
• Leading and developing the marketing team (including organization, mentoring, and scaling for global growth)
• Managing partner networks (e.g. international marketing and PR agencies)
• Bring new ideas on how GameBook can reach out to the golfers around the world in efficient ways

What We Expect From You

• 7–10 years of marketing experience, including at least 3–5 years in leadership roles (e.g. ownership of key areas, leading initiatives, not necessarily people management but seen as a plus)
• Understanding of golf through personal interest or professional experience
• Strong understanding of growth business, user-centric thinking, and the ability to quickly apply your expertise to GameBook’s business environment
• Proven track record of driving successful digital growth, particularly with mobile or digital products
• Experience in scaling and optimizing paid media spend
• Experience in growing reach (externally via PR and PR agencies, and internally via channels such as LinkedIn, IG, TikTok etc.)
• Strong knowledge of key marketing tools, channels, and metrics
• Experience in utilizing AI in marketing
• Strong attention to detail
• Experience in user acquisition, engagement, and retention optimization
• Master’s degree or equivalent expertise gained through experience
• Ability to operate effectively in an international environment
• Strong presentation, communication, and interpersonal skills

Nice to Have

• Experience with mobile apps, SaaS, or digital consumer products
• Background in sports tech, consumer apps, or gaming
• Entrepreneurial mindset / start-up attitude
• Understanding of community-building and engagement

Why GameBook Oy?

With us, you combine growth, technology, and an international environment. In a fast-growing and expanding company, you will have the opportunity to develop your skills, challenge yourself, and make an impact.

We offer you:

• Opportunity to influence and lead growth at a company-wide level
• A modern, agile work environment with low hierarchy
• Hybrid work model (office in Espoo, Finland)
• Competitive salary including comprehensive healthcare, insurance, and golf-related benefits
• A community that values employee well-being, equality, and an open, transparent culture

Interested?

We would love to get to know you and your expertise. Please apply by June 25, 2026 via the link below.

Include your CV, a short cover letter, and your salary expectation. We will begin interviews immediately and will not wait until the application deadline.

For more information, please contact: Senior Headhunter Matti Cornér +358 400 799355 Headhunter Bess Mänty +358 400 774456